Transformation 2011 -

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Sunday, March 6 2011


6:00pm - 7:00pm		Cocktail Reception

Monday, March 7 2011


7:45am - 8:25am		Breakfast (SAMS Workshop)

7:45am - 5:00pm		Registration Desk Opens

8:25am - 8:30am		Welcome (SAMS Workshop) Nancy Hill

8:30am - 9:30am		The Agency of the Future (SAMS Workshop) Brian Martin

9:30am - 10:30am		Shopper Marketing (SAMS Workshop) Cyriac Roeding

10:30am - 10:45am		Break (SAMS Workshop)

10:45am - 11:30am		Transforming Agency/Client Terms and Agreements (SAMS Workshop) Candice Kersh

11:30am - 12:30pm		How Do We Help Clients Integrate All This Stuff? (SAMS Workshop) Sharon Napier, Robert Bailey, Dave Lubeck, Mark McGarrah, Mary Jo Sobotka

12:30pm - 1:45pm		Lunch (SAMS Workshop)

1:45pm - 2:45pm		Agency Case Story: Smith Brothers Agency (SAMS Workshop) Miles Smith, Lindsey Smith, Bronson Smith

2:45pm - 3:45pm		Predictive Modeling (SAMS Workshop) Greg Silverman

3:45pm - 4:45pm		Why Agencies Win (SAMS Workshop) Mark Schnurman

4:45pm - 5:00pm		SAMS Workshop Wrap-Up

5:00pm - 5:30pm		Press Reception

5:30pm - 7:00pm		Cocktail Reception -- Governor's Ballroom

7:00pm - 10:00pm		Opening Night Dinner -- Austin Grand Ballroom

Tuesday, March 8 2011


7:00am - 8:15am		Breakfast Kinky Friedman -- Governor's Ballroom

7:00am - 5:00pm		Registration Desk Reopens

8:25am - 8:55am		Welcome Nancy Hill, Chuck Porter, Bill Koenigsberg

8:55am - 9:20am		CPG Leader Transforms Digitally Keith Weed, Michael Kassan

9:20am - 9:45am		Events Transforming the World Fareed Zakaria

9:45am - 10:10am		Census 2010 Insights Robert Groves

10:10am - 10:20am		Transformative New Technology: Transformer #1

10:20am - 10:45am		Together, We Are the Human Network Marilyn Mersereau, Miles Young

10:45am - 11:15am		Coffee Break

11:15am - 11:55am		Communication Planning (Breakout Session) Jacki Kelly, Paul Woolmington, Scott Hagedorn, Antony Young, Joshua Spanier -- Breakout Room 1
		Transforming Measurement (Breakout Session) Alan Wurtzel, George Ivie, Harold Geller, Greg Kahn, Ron Stitt, Ken Little -- Breakout Room 2

12:00pm - 12:45pm		Crowdsourcing/Idea Design (Breakout Session) Tim McClure, Ignacio Oreamuno, Winston Binch, Charles Chappell -- Breakout Room 1
		Improved Targeting (Breakout Session) Scott Meyer, John Montgomery, Quentin George, Jack Myers, Todd Teresi -- Breakout Room 2

12:45pm - 1:45pm		Lunch -- Governor's Ballroom

1:45pm - 2:30pm		Mobility/Place-Based Business Models (Breakout Session) Drew Ianni, Eric Shapiro, Tim Chang, Chris Cunningham, Sean Finnegan -- Breakout Room 1
		Transforming Measurement II (Breakout Session) Bill Harvey, Gian Fulgoni, Scott Knoll, Geoff Ramsey, Matt O'Grady -- Breakout Room 2

2:30pm - 3:00pm		Coffee Break

3:00pm - 3:25pm		Transforming Talent Management Andrew Benett

3:25pm - 3:45pm		A Word From Washington David Vladeck

3:45pm - 3:55pm		Transformative New Technology: Transformer #2

3:55pm - 4:10pm		Understanding the Transforming Landscape of the Influencer Coltrane Curtis

4:10pm - 4:20pm		Transformative New Technology: Transformer #3

4:20pm - 5:00pm		Agency Transformations Peter McGuinness, Howard Draft, Duff Stewart, Cindy Gallop, Claudia Batten

5:00pm - 5:25pm		Boomer Research Jeffrey Cole

5:25pm - 7:00pm		Cocktail Reception -- Governor's Ballroom

Wednesday, March 9 2011


7:30am - 8:30am		Breakfast -- Governor's Ballroom

7:30am - 12:00pm		Registration Desk Reopens

8:30am - 9:20am		Agency/Advertiser Collaboration Brian Perkins, John Wren, Michael Roth, Martin Sorrell

9:20am - 9:45am		CEO Interview Miles Nadal, Andrew Ross Sorkin

9:45am - 10:25am		Great Work and the People Who Made It Ronda Carnegie, Chuck Porter

10:25am - 10:40am		Coffee Break

10:40am - 11:15am		TV Programmers Charlie Collier, Nancy Dubuc, Brad Adgate, Marjorie Kaplan

11:15am - 11:40am		The War for the Digital Living Room Ken Simon

11:40am - 12:10pm		New Advertising Guidelines Bob Liodice, Carla Michelotti, Eric Mower, Abbey Klaassen, Lee Peeler

12:10pm - 12:15pm		Conference Wrap-Up Chuck Porter, Bill Koenigsberg, Nancy Hill

Sunday, March 6 2011

Monday, March 7 2011

Tuesday, March 8 2011

Wednesday, March 9 2011

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