About Transformation 2011

Transformation 2011 attendees convened to experience:

- The big picture came from Time Magazine and CNN host Fareed Zakaria as he defined the new globalization, how it is affecting world currents and how the United States needs to become a better player.

- Attendees learned about the highlights of the 2010 census and the implications for future advertising; the FTC's concerns about data collection, the need for greater collaboration among agencies, and how best to manage talent management in a transformative industry.

- TED's presentation looked at what makes an ad worth spreading and examined forms of creative storytelling that are transforming advertising.

- Six breakout sessions looked at communications planning; transforming measurement; crowd sourcing/idea design; improved targeting; and mobility/place based business models

and…

- The Agency/Advertiser session brought together Michael Roth, CEO Interpublic; Martin Sorrell CEO, WPP and John Wren, CEO Omnicom Group in a lively discussion on agency collaboration, the successes and shortcomings on attracting a diverse talent pool, avenues to agency growth, and the unbundling of media.

• Watch Video from Transformation 2011
• Learn More About Our Speakers
• View the Conference Agenda
• Thanks to our Exhibitors

Special thanks to our friends at the